illycaffè is an Italian company founded in Trieste that focuses on building value through sustainability, transparency and valuing people. Collaboration with this Trieste-based company has always been a creative inspiration for us, but even more when we started thinking together about how to bring illycaffè into the world of the metaverse. 

This gave rise to two projects: "Il bar ideale illy", a virtual bar created to guide bar owners through the discovery of all the possibilities offered by having illy as a partner in their entrepreneurial adventure, and "Sustainability", a video experience involving the display of multimedia content inside a virtual plantation. 

The projects were presented at the SIGEP fair in Rimini from January 21 to 25. Inside the illy stand, there was an area made up of two boxes dedicated to the experiences.