Lancia's new Concept Car embodies their vision of the future by combining design, sustainability, technology and electrification. Starting from these values our 3D team used innovative technologies to create full CGI digital assets to support the car's launch that will rightfully represent the Lancia manifesto for the next 10 years. Creostudios' immersive technology division worked closely with the Centro Stile designers to produce images and videos for the debut of the new Concept. 

Inspired by the great Italian architects and the Brand's design pillars, we designed and built in full CGI the ideal environment to accompany and enhance the lines and style of the Concept Car, playing with volumes, spaces, details and materials. Like the Concept itself, this project pushed us to reach a new level of creativity through limitless technologies.