The mission of Alfa Romeo Junior is to capture a new generation of Alfisti through contemporary language and design. 

The sporty spirit, completely revamped and up-to-date, is also conveyed in the images of the photo shoot, which use lighting and shadow effects to enhance the car's volumes. The models selected and the outfits chosen represent the style of the compact car in full, confirming the sporty identity that has always distinguished Alfa Romeo.