After the Tonale Edizione Speciale preview, Alfa Romeo brings Super, Sprint, Ti, and Veloce trims to market. The new Tonale marks Alfa Romeo's metamorphosis and brings its sporty DNA into the age of electrification. Designed for those who dare to shape their future, the Tonale is the most technological car Alfa Romeo has produced. It boasts unique driving dynamics and infotainment features and is the first vehicle equipped with an NFT digital certificate.

Tonale Hybrid is the most connected Alfa Romeo ever. Hence, the campaign's creative idea is that in a world where algorithms know and direct our choices, making them predictable, the new Alfa Romeo Tonale shows how emotions can continue to guide us, turning technology into passion—Alfa Romeo Tonale, Live unpredictably.