Jeep Grand Cherokee
30 years of award winning freedom
PROJECT
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.art
On its 30th anniversary, the world's most award-winning SUV introduces the new Grand Cherokee 4xe model: completely redesigned exterior design, new interior, state-of-the-art technology, advanced safety features and a perfect balance of dynamism on urban roads, 4xe performance and 4x4 capability. It is the first plug-in hybrid electric Jeep® Grand Cherokee, in which powertrain and technology work together to drive toward a future of "Zero Emission Freedom" with a comfort level true to the brand's nature. Curating the launch of the new model means enhancing the features that make the vehicle unique, highlighting its bold nature accompanying every journey. It is dedicated to everyone who loves to explore, suitable for urban environments and nature: safe, stylish, reliable and highly functional. Together with Jeep®, we told the story of a legendary vehicle that, from 1992 to 2022, found its natural habitat in every corner of the world.
Credits
Photographer: Max Sarotto
Client:
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Stellantis | Jeep
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.art
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Unit:
Sector:
Automotive
Year:
2022