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New Junior

The wait is over!

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New Junior

CREATIVE DIRECTION

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.art

Sporty in soul, compact in size and with unmistakable Italian style. Alfa Romeo presents the new Junior! 

We created the teaser materials for the launch of the new vehicle from the house of the Biscione, highlighting the iconic features that have always characterized the brand, such as the legendary scudetto and the decisive and captivating front end. 

The quality of surfaces was made the protagonist in the launch images, creating rich and harmonious reflections that enhance the strong volumetric contrasts of the all-new Alfa Romeo Junior.



Credits

Photographer: Max Sarotto Studios

CDP: Contesti Photographers and More

Client:

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Stellantis | Alfa Romeo

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Unit:

Sector:

Automotive

Year:

2024

Max Sarotto Studios

Max Sarotto Studios

BRAND ID

2024

Fiat Professional Scudo

Fiat Professional Scudo

CREATIVE DIRECTION

2022

.art creates action

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