The theme of risk in terms of environment, healthcare, and industry is increasingly relevant, especially in recent years.
Together with Protezione Civile Regione Siciliana, we have shared the voices and experiences of volunteers—those who step up to protect their territory and the people who live in it.
"Ready for Action" is our call for active citizen participation, an invitation focused on information, prevention, and the proper response in case of an emergency. The informational campaign was developed both online and offline, culminating in an educational roadshow in the most important squares of Sicily. The chosen testimonial is Carlotta Ferlito, a native of Catania and former artistic gymnastics champion.

A 360° campaign that reaches citizens and makes a difference in a historical moment where risk prevention is more necessary than ever.