FEBAMETAL S.p.A., a company that develops, manufactures, and markets cutting tools across Italy, entrusted us with the rebranding project of its corporate image, with the aim of reflecting its evolution over the past 30 years and the core values that have made it a leading player in the industry.

The new logo was designed to symbolize precision and solidity. The "clean cut" at the center of the logo breaks the rounded shape, creating two distinct elements that represent the two key figures of the company—the second generation of the family. This graphic element was also designed to immediately evoke the high mechanical precision that characterizes FEBAMETAL's production.

To complete the rebranding, we created a new payoff that encapsulates the three pillars on which the company is built: "Speed. Quality. Precision." This payoff perfectly reflects the brand's philosophy, highlighting its ability to deliver high-quality products with fast turnaround times and impeccable precision.