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Tributo italiano

Alfa Romeo

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Tributo italiano

CREATIVE DIRECTION

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.art

The Creostudios team embarked on an unforgettable journey to the beautiful city of Matera, where they captured the essence of Alfa Romeo's first global range special series: Tributo Italiano. This exclusive edition pays homage to the brand's roots and showcases its unmistakable Italian and sporty character through the stunning Giulia, Stelvio and Tonale models. 


In the heart of Matera, the City of Sassi, one can find the very soul of Alfa Romeo. Here, the brand's rich heritage, like the city itself, is safeguarded and celebrated, embodying the nostalgia and proud legacy of Italy's past. Yet, at the same time, Matera has always been a city that dares to innovate and adapt, just like Alfa Romeo. 


Together, they form a perfect match, a testament to the beauty and power of Italian design and engineering.





Credits

Photographer: Max Sarotto

Producer: Contesti

Client:

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Stellantis | Alfa Romeo

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.art

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Unit:

Sector:

Automotive

Year:

2023

Max Sarotto Studios

Max Sarotto Studios

BRAND ID

2024

Fiat Professional Scudo

Fiat Professional Scudo

CREATIVE DIRECTION

2022

.art creates action

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