There is no doubt of the importance of things made together. With this co-marketing activity, Alpro and Kellogg's wanted to show how breakfast, especially together, becomes better both in taste and as a time of sharing. 

Our work focused on finding POP solutions that could best integrate with the equipment and displays already in the stores, giving the right touch of novelty and live experience, using a creative proposal that would best enhance the contest's effectiveness as a promotional tool. Precisely, one that engages the public by creating a positive expectation (winning a prize).