For the second consecutive year, Danone chose Elio as the protagonist of the Danacol advertising campaign, making the prevention of hypercholesterolemia a fun and catchy slogan!

The creative materials we developed for the in-store activations reflect the pop and ironic style of the commercial and serve as the perfect way to address the serious topic of heart health in a lighthearted, yet not superficial, manner. The campaign highlights the benefits of Danacol and its plant sterols in helping to reduce cholesterol levels.