HiPRO by Danone, the official sponsor of the 2023 Giro d'Italia, has been alongside cycling enthusiasts for three weeks, kilometer after kilometer, and present in retail outlets with promotional islands linked to the "WIN 7 DE ROSA BIKES" contest.

We were entrusted with the creativity of the POP materials, which we designed by drawing inspiration from the values of determination, resilience, and passion that are characteristic of both the brand and the event itself. These values were translated into visually striking promotional islands that provided a dynamic backdrop for a special activation with strong appeal.