PRINTlovers 95
Meeting Clash
CONCEPT
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.retail
With great pride, we accepted the invitation from Stratego Group to develop the concept and its creative translation for the cover and back cover of the 95th issue of PRINTlovers.
The inspiration came from an image of the European Southern Observatory (ESO) showing the new galaxy NGC 7727, formed by a cosmic collision that resembles a dance. This event prompted us to reflect on clashes, which are nothing more than encounters that degenerate, yet at the same time, they give us the awareness of our existence, that we are not alone, and that we are part of the universe in a duality that becomes one when the encounter happens again. We can never know how it will end because life is a grand cosmic dance.
On the back cover, we expressed the resolution of the clash by bringing the figures back within their boundaries and used several print finishing techniques to translate the attitude and evolution of the image into a tangible, visual experience.
Client:
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PRINTlovers
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Unit:
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Year:
2023